OUR STORY

‘cos every journey has a beginning.

Superduper began as a small retail venture with a simple belief that business should create opportunities for people who are often overlooked. From the start, we opened our doors to individuals with diverse abilities and backgrounds, empowering them with meaningful work and practical skills. As we grew, so did our vision. 

What started with retail expanded into logistics, where we built strong capabilities in warehouse management and last-mile delivery. This journey sparked the creation of Cibeez, our supply chain intelligence platform that helps businesses simplify operations through smart technology. With the same spirit of innovation, we launched Labs, a space dedicated to developing bold ideas and future-ready solutions. 

Recognizing the need for inclusive learning, we formed Superduper Learning, creating specialized training programs that empower learners of all abilities, with a strong focus on supporting individuals on the autism spectrum. Alongside this, we established Superduper Energy, committed to driving sustainable projects that power communities and shape a better tomorrow. 

Today, Superduper is more than a company. It is an ecosystem built on innovation, inclusion, and impact. Everything we do is rooted in the belief that technology, creativity, and human potential can come together to transform lives. 

We are SUPERDUPER

  • OUR VISION

    To transform everyday living through meaningful innovation that empowers people, uplifts communities and protects our shared future.

  • OUR MISSION

    To deliver practical, trusted solutions across consumer products, logistics, education, and energy so that families, businesses, and communities can thrive with confidence.

  • OUR VALUES

    People First - Empathy, respect and trust guide every decision 

    Progress Always - Continuous improvement and forward thinking 

    Integrity - Transparency, reliability, and accountability are at our core 

    Sustainability - Building today with tomorrow in mind, creating a future generations will cherish 

NEWS & UPDATES